← back to work
Kenko AI case study: the Kenko wordmark and the kicking mascot

kenko AI healthcare made fun

earn rewards for your sleep, exercise, and nutrition

most wearables hand you charts and leave you to interpret your own body. kenko starts somewhere else: a ring and a strap that model hormonal patterns and estimate sleep stages from wearable and cycle data, then explain them in plain sentences.

and because knowing is only half of it, kenko rewards you. finish your daily goals and you earn redeemable points and collectible cards, available through employers and health plans.

kenko is one of my clients in japan, a partnership through startup ui. the surfaces on this page are my work: the product and its card system, the hormone and sleep screens, and the website itself.

year
2026
role
client work: product, brand, web
team
joseph zakher
tools
figma, swiftui
discipline
product, ux/ui, branding, web
partners
startup ui
status
waitlist open
where
tokyo, japan
Kenko app: today's goals, a legendary step card, and the body clock

finish goals, collect the day

you pick the goals and the intensity: gentle, steady, or strong. every one you finish pays out points and mints a card, and longer streaks level the art up through five tiers, all the way to legendary.

it turns a health app's hardest problem, coming back tomorrow, into something you actually want to collect.

Kenko card flow: a new pack, a goal offer, and a card earned
Kenko website: finish goals, collect the day

your hormones, explained

kenko models estrogen, progesterone, testosterone, and cortisol from the ring and your cycle, then explains where each sits against its peak, in plain words, built for every body.

the design job here was restraint: showing a modelled signal honestly, presenting every hormone figure as an estimate, and separating what is sensed from what is inferred.

Kenko website: hormone modelling across the cycle

your night, told as a story

kenko presents estimated sleep stages and trends each night, and every figure arrives already explained, in one sentence.

Kenko website: estimated sleep stages, explained

the day, re-timed around you

your best hours move with your hormones. kenko suggests windows when focus, food, movement, and rest may come easiest, then builds the day around them: morning light, first meal, deep work, wind down.

Kenko website: the body clock, the day re-timed around you

one app, two wearables

the ring disappears on your finger; the strap sits light on your wrist. either way kenko senses continuously, models hormonal patterns and estimated sleep stages, and tells you what they mean.

Kenko website: the ring and the strap

kenko is a general-wellness product: its hormone and sleep figures are estimates for lifestyle guidance, and it is not intended to diagnose, treat, or prevent any medical condition.

logo

The Kenko wordmark
A Kenko card pack and the waving mascot

color palette

The Kenko color palette
Kenko collectible cards in four rarities, and the Geist typeface

next case study

zaki AI

the intelligence layer for everyday work

have a product that needs this? work with me →