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zaki AI the intelligence layer for everyday work

chat, agent, and a brain that remembers, in english and arabic

zaki gives every task one surface: write the outcome once, then route it to chat or agent, with memory underneath.

chat answers and drafts now. agent turns goals into supervised action. brain makes durable memory visible and manageable.

it opens instantly, stays anonymous until you choose to save, and works fully bilingual in english and arabic.

as founding designer i own zaki's product design: the chat, agent, and brain surfaces, and the way one written intent routes across them.

the brand was a shared craft, built with obi noshie at kreyatif.studio: the deck below is our joint work, and the sections that follow walk through it.

year
2025–now
role
founding designer
team
joseph zakher, obi noshie
discipline
product design, brand identity
partners
kreyatif.studio
status
live in beta

logo

two opposing arcs form a continuous loop: remember → retrieve → refine, built for memory, knowledge, and getting smarter over time.

the dot is the user's signal: an intent, a question, a decision point. zaki centers on what matters, then turns it into actions rather than answers alone.

the mark is defined as much by negative space as by the shape itself: a visual cue for nothing hidden: explained assumptions, clear reasoning, clarity.

The Zaki mark, on light and on dark
The Zaki mark: symbolization
Zaki logo variants
The Zaki Arabic logotype
The Zaki Latin logotype
The Zaki symbol as an app icon

color palette

a warm cream ground, a full tonal palette, and a pattern grown directly from the logo: rotating the mark blooms it into a floral tile that repeats with perfect continuity, shifting between outlined and filled styles.

set in geist, across latin and arabic. brand identity crafted with obi noshie at kreyatif.studio.

The Zaki color palette
The Zaki typeface, Geist

grid

Zaki pattern genesis, grown from the mark
Zaki seamless tiling
Zaki pattern styles