anachron changing the way fintech is built, launched and distributed with anachron

research. competitive analysis and feature audits established the website's information architecture.

design. i designed in figma first, then reproduced and refined everything in webflow, effectively designing twice.

test & validate. three think-aloud interviews with potential customers, watching real interactions, then iterating on what we learned.

the hardest part was responsiveness, but the first website still launched independently within one month. the lasting lesson: designing in webflow directly is much faster than starting in figma.