The process

research. competitive analysis and feature audits established the website's information architecture.

design. i designed in figma first, then reproduced and refined everything in webflow — effectively designing twice.

test & validate. three think-aloud interviews with potential customers, watching real interactions, then iterating on what we learned.

The work

beyond the website, i designed 5+ fintech products: roboadvisors, financial planners, admin dashboards, budgeting apps, and a trading chrome extension.

the hardest part was responsiveness — but the first website still launched independently within one month. the lasting lesson: designing in webflow directly is much faster than starting in figma.